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WPP is a leading advertising and marketing company based in the United Kingdom. With a global presence in over 100 countries, the company operates in the Advertising Agencies sector and offers a range of services to its clients, including advertising, media investment management, public relations, branding, and digital marketing.

WPP is committed to sustainability and has set ambitious targets to reduce its carbon footprint and promote decarbonisation. The company recognizes the urgent need to address climate change and is taking steps to reduce its greenhouse gas emissions and transition to renewable energy sources.

One of the key ways that WPP is reducing its carbon footprint is by focusing on corporate energy management. The company has implemented a range of energy-saving measures across its offices and facilities, including energy-efficient lighting, heating, and cooling systems. WPP has also invested in smart building technologies that optimize energy use and reduce waste.

In addition to these measures, WPP is also exploring the use of corporate power purchase agreements (PPAs) to support the development of renewable energy projects. A corporate PPA is a long-term contract between a company and a renewable energy developer, where the company agrees to purchase a certain amount of energy from the developer at a fixed price over a specified period of time. By entering into a corporate PPA, WPP can support the development of new renewable energy projects and reduce its reliance on fossil fuels.

WPP has already signed several corporate PPAs in Europe and the United States, including agreements to purchase wind and solar energy from developers in Spain, Sweden, and Texas. These agreements will help WPP to reduce its carbon footprint and support the growth of renewable energy in these regions.

WPP is also exploring other innovative solutions to promote decarbonisation and support the transition to renewable energy. For example, the company is exploring the use of blockchain technology to create a transparent and secure platform for renewable energy trading. This platform would allow companies to buy and sell renewable energy certificates (RECs) and other renewable energy assets, making it easier for companies to support the growth of renewable energy.

Overall, WPP is committed to sustainability and is taking a proactive approach to reducing its carbon footprint and promoting decarbonisation. Through its focus on corporate energy management, corporate PPAs, and other innovative solutions, WPP is helping to drive the transition to a low-carbon economy and support the growth of renewable energy.

✓ Re100 member
✓ Science Based Targets member
✓ Declared Net Zero commitment