Dentsu International is a leading global advertising and marketing company headquartered in London, United Kingdom. The company has a strong presence in over 145 countries, with more than 48,000 employees worldwide. Dentsu International is committed to providing innovative, effective, and sustainable solutions to its clients, while also contributing to the decarbonisation of the advertising and marketing industry.
One of the key areas of focus for Dentsu International is corporate energy management. The company recognises the importance of reducing its carbon footprint and has implemented various measures to achieve this goal. Dentsu International has set a target to reduce its carbon emissions by 46% by 2030, in line with the Paris Agreement's goal of limiting global warming to below 2°C.
To achieve this target, Dentsu International has implemented a range of energy efficiency measures across its offices and operations. The company has invested in energy-efficient lighting, heating, and cooling systems, as well as in renewable energy sources such as solar panels and wind turbines. Dentsu International has also implemented a range of behavioural change initiatives to encourage employees to adopt more sustainable practices, such as turning off lights and equipment when not in use and reducing paper usage.
Another area of focus for Dentsu International is corporate power purchase agreements (PPAs). PPAs are long-term contracts between a renewable energy generator and a corporate buyer, which enable the buyer to purchase renewable energy at a fixed price over a set period. PPAs provide a stable and predictable source of renewable energy, which can help companies to reduce their carbon footprint and achieve their sustainability goals.
Dentsu International has signed several corporate PPAs to support its transition to renewable energy. In 2020, the company signed a 10-year PPA with a wind farm in Scotland, which will provide 100% of the electricity needed to power its UK operations. The PPA will enable Dentsu International to reduce its carbon emissions by 3,200 tonnes per year, equivalent to taking 700 cars off the road.
Dentsu International is also committed to supporting the wider adoption of renewable energy through its work with clients. The company has developed a range of sustainability-focused services, including renewable energy consulting, to help clients achieve their sustainability goals. Dentsu International works with clients to identify opportunities to reduce their carbon footprint, including through the adoption of renewable energy sources such as solar and wind power.
In addition to its work on decarbonisation and renewable energy, Dentsu International is also committed to promoting sustainability across its supply chain. The company has developed a supplier code of conduct, which sets out its expectations for suppliers in relation to sustainability, including environmental and social responsibility. Dentsu International works with suppliers to help them improve their sustainability performance and reduce their carbon footprint.
Overall, Dentsu International is a leading global advertising and marketing company that is committed to promoting sustainability and decarbonisation. The company has implemented a range of measures to reduce its carbon footprint, including energy efficiency measures, corporate PPAs, and behavioural change initiatives. Dentsu International is also committed to supporting the wider adoption of renewable energy through its work with clients and promoting sustainability across its supply chain.