Publicis Groupe is a French multinational advertising and public relations company that operates in the Advertising Agencies & Services sector. The company was founded in 1926 and has since grown to become one of the largest advertising agencies in the world, with over 80,000 employees in more than 100 countries.
Publicis Groupe is committed to sustainability and has taken several steps towards decarbonisation and reducing its carbon footprint. The company has set ambitious targets to reduce its greenhouse gas emissions by 50% by 2030 and to achieve net-zero emissions by 2050. To achieve these targets, Publicis Groupe has implemented several initiatives to reduce its energy consumption and transition to renewable energy sources.
One of the key initiatives undertaken by Publicis Groupe is the implementation of a corporate energy strategy. The company has developed a comprehensive energy management plan that includes the installation of energy-efficient lighting and HVAC systems, the use of energy-efficient equipment, and the implementation of energy-saving practices. Publicis Groupe has also invested in renewable energy sources such as solar and wind power to reduce its reliance on fossil fuels and decrease its carbon footprint.
In addition to its corporate energy strategy, Publicis Groupe has also implemented a corporate power purchase agreement (PPA) to support the development of renewable energy projects. The company has signed a long-term PPA with a renewable energy provider to purchase a portion of its electricity from wind and solar power sources. This PPA not only supports the development of renewable energy projects but also provides Publicis Groupe with a stable and predictable source of energy.
Publicis Groupe has also taken steps to reduce its carbon footprint by implementing sustainable transportation practices. The company has encouraged its employees to use public transportation, carpool, or bike to work, and has provided electric vehicle charging stations in its offices. Publicis Groupe has also implemented a telecommuting policy to reduce the need for employees to commute to work, further reducing the company's carbon footprint.
In addition to its internal sustainability initiatives, Publicis Groupe has also worked with its clients to promote sustainability and reduce their carbon footprint. The company has developed several sustainability-focused campaigns for its clients, including campaigns to promote renewable energy, reduce waste, and promote sustainable transportation.
Overall, Publicis Groupe is committed to sustainability and has taken several steps towards decarbonisation and reducing its carbon footprint. The company's corporate energy strategy, corporate PPA, and sustainable transportation practices are just a few examples of its commitment to sustainability. Publicis Groupe's efforts to promote sustainability not only benefit the environment but also provide the company with a competitive advantage in the market. As more companies prioritize sustainability, Publicis Groupe's sustainability initiatives will help it stand out as a leader in the industry.