Parade is a lingerie company based in the United States of America that has been making waves in the fashion industry with its innovative and sustainable approach to lingerie design. The company was founded in 2019 by Cami Téllez and Jack DeFuria, who were both frustrated with the lack of diversity and inclusivity in the lingerie industry. They set out to create a brand that would empower women of all shapes, sizes, and backgrounds, while also prioritizing sustainability and ethical production practices.
One of Parade's core values is decarbonisation, which refers to the reduction of carbon emissions and the transition to a low-carbon economy. The fashion industry is one of the most polluting industries in the world, responsible for 10% of global carbon emissions and a significant amount of waste and water pollution. Parade recognizes the urgent need to address these environmental challenges and has made a commitment to reducing its carbon footprint through various initiatives.
One of the ways that Parade is working towards decarbonisation is through its corporate energy strategy. The company has set a goal to transition to 100% renewable energy by 2025, which means that all of its operations and facilities will be powered by clean energy sources such as wind and solar. This will not only reduce Parade's carbon emissions but also help to accelerate the transition to a renewable energy economy.
To achieve this goal, Parade is exploring various options for corporate power purchase agreements (PPAs), which allow companies to buy renewable energy directly from producers. PPAs are a way for companies to support the development of new renewable energy projects and reduce their reliance on fossil fuels. Parade is currently in talks with several renewable energy providers to secure a PPA that will enable it to meet its renewable energy target.
In addition to its corporate energy strategy, Parade is also committed to reducing its carbon footprint through its supply chain and production processes. The company works with suppliers and manufacturers who share its values of sustainability and ethical production, and it has implemented a number of initiatives to reduce waste and emissions.
For example, Parade has introduced a closed-loop production system, which means that all of its fabric scraps and offcuts are collected and recycled into new products. This helps to reduce waste and minimize the environmental impact of its production processes. The company also uses eco-friendly materials such as recycled nylon and organic cotton, which have a lower environmental footprint than conventional materials.
Parade's commitment to sustainability and decarbonisation is not just a business strategy, but also a reflection of its values and mission. The company believes that fashion can be a force for good, and that by prioritizing sustainability and ethical production practices, it can create a positive impact on the world.
In addition to its environmental initiatives, Parade is also committed to diversity, inclusivity, and body positivity. The company offers a wide range of sizes and styles to cater to women of all shapes and sizes, and it features a diverse range of models in its advertising campaigns. Parade's mission is to empower women to feel confident and comfortable in their own skin, and to challenge the narrow beauty standards that have dominated the fashion industry for too long.
Overall, Parade is a company that is leading the way in the lingerie industry with its innovative and sustainable approach to design and production. Its commitment to decarbonisation, renewable energy, and ethical production practices sets it apart from other companies in the industry, and its focus on diversity and inclusivity makes it a brand that truly represents and empowers women. As the fashion industry continues to grapple with the environmental and social challenges of our time, Parade is a shining example of how fashion can be a force for positive change.