JCDecaux is a French multinational corporation that specializes in outdoor advertising, operating in the Out-of-Home Display Advertising sector. The company was founded in 1964 by Jean-Claude Decaux and is headquartered in Neuilly-sur-Seine, France. JCDecaux is a global leader in the advertising industry with a presence in over 80 countries and more than 1 million advertising panels worldwide. The company's mission is to provide innovative and sustainable advertising solutions that enhance the urban environment and improve the quality of life for citizens.
JCDecaux is committed to decarbonisation and reducing its environmental impact. The company has set ambitious sustainability targets to reduce its carbon emissions by 30% by 2022 and to achieve carbon neutrality by 2024. To achieve these goals, JCDecaux is investing in renewable energy and implementing energy-efficient technologies across its operations. The company has also adopted a circular economy approach to its business model, which involves reducing waste and promoting the reuse and recycling of materials.
One of the key initiatives that JCDecaux has implemented to reduce its carbon footprint is the use of Corporate Power Purchase Agreements (PPAs) for renewable energy. Corporate PPAs are long-term agreements between a company and a renewable energy provider, which enable the company to purchase renewable energy directly from the provider at a fixed price. JCDecaux has signed several Corporate PPAs with renewable energy providers, including wind and solar energy projects, to power its operations in various countries. These agreements have enabled JCDecaux to reduce its reliance on fossil fuels and lower its carbon emissions.
JCDecaux has also implemented energy-efficient technologies across its operations to reduce its energy consumption. The company has installed LED lighting in its advertising panels, which consumes less energy than traditional lighting. JCDecaux has also developed a range of smart advertising solutions that use sensors and data analytics to optimize energy consumption and reduce waste. For example, the company's smart bus shelters use solar panels to power the lighting and digital displays, reducing their energy consumption and carbon footprint.
In addition to its sustainability initiatives, JCDecaux is also committed to corporate social responsibility. The company has implemented a range of social and environmental initiatives to support the communities in which it operates. JCDecaux has developed partnerships with local authorities and NGOs to promote sustainable urban development and improve the quality of life for citizens. The company has also launched several initiatives to support local businesses and entrepreneurs, including the provision of free advertising space for small businesses and start-ups.
In conclusion, JCDecaux is a global leader in the Out-of-Home Display Advertising sector, with a strong commitment to sustainability and corporate social responsibility. The company's focus on decarbonisation, renewable energy, and energy-efficient technologies has enabled it to reduce its environmental impact and achieve its sustainability targets. JCDecaux's adoption of Corporate PPAs for renewable energy and its implementation of energy-efficient technologies across its operations demonstrate its commitment to sustainability and reducing its carbon footprint. The company's social and environmental initiatives also highlight its commitment to supporting the communities in which it operates and promoting sustainable urban development.