Potential offtaker

Definity Financial Corporation


Estimated electricity consumption


Countries of production presence


Definity Financial Corporation is a leading Canadian insurance company that specializes in property and casualty (P&C) insurance. The company was founded in 2005 and has since established itself as a trusted provider of insurance solutions to individuals and businesses across Canada. With a focus on innovation, sustainability, and customer satisfaction, Definity Financial Corporation has become a leading player in the Canadian insurance market.

One of the key areas of focus for Definity Financial Corporation is decarbonisation. The company recognizes the urgent need to reduce carbon emissions and mitigate the impacts of climate change. As a result, Definity Financial Corporation has implemented a number of initiatives to reduce its own carbon footprint and promote sustainable practices among its clients.

One of these initiatives is the Corporate Energy Program, which aims to help businesses reduce their energy consumption and carbon emissions. Through this program, Definity Financial Corporation provides businesses with energy audits and recommendations for energy-efficient upgrades, as well as access to financing for these upgrades. The program has been successful in helping businesses reduce their energy costs and carbon emissions, while also improving their bottom line.

Another initiative that Definity Financial Corporation has implemented to promote sustainability is the Corporate Power Purchase Agreement (PPA) program. This program enables businesses to purchase renewable energy directly from a renewable energy provider, rather than relying on traditional fossil fuel-based energy sources. By providing businesses with access to renewable energy, Definity Financial Corporation is helping to reduce the demand for fossil fuels and promote the transition to a low-carbon economy.

Definity Financial Corporation is also committed to promoting renewable energy within its own operations. The company has invested in a number of renewable energy projects, including wind and solar power, and has set a target to source 100% of its electricity from renewable sources by 2025. This commitment to renewable energy is not only good for the environment, but also helps to reduce the company's exposure to volatile energy prices.

In addition to its sustainability initiatives, Definity Financial Corporation is also known for its innovative insurance solutions. The company offers a wide range of insurance products, including home, auto, and commercial insurance, as well as specialty insurance products for niche markets such as agriculture and marine. Definity Financial Corporation is also known for its flexible and customizable insurance policies, which can be tailored to meet the specific needs of each client.

One of the key factors that sets Definity Financial Corporation apart from its competitors is its focus on customer satisfaction. The company has a strong reputation for providing excellent customer service, and has won numerous awards for its customer satisfaction ratings. Definity Financial Corporation understands that insurance can be a complex and confusing industry, and works hard to ensure that its clients have a clear understanding of the products and services they are purchasing.

Overall, Definity Financial Corporation is a leading player in the Canadian insurance market, with a strong focus on sustainability, innovation, and customer satisfaction. The company's commitment to decarbonisation and renewable energy is commendable, and sets an example for other companies to follow. With its flexible and customizable insurance solutions, and its dedication to providing excellent customer service, Definity Financial Corporation is well-positioned to continue its success in the years to come.